Featured Campaign
Resident Evil Extinction
This video shows the campaign for Sony Entertainment's DVD release of the film Resident Evil Extinction.
Due to the live nature of the creative work we felt that this was the best way to showcase this campaign.
Enjoy.
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Websites and Apps
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Gladiators
- http://gladiators.sky.com/
- It doesn’t get better than this! Creating the website for the all new Gladiators series has been one of the highlights of the year for Greenroom. The show is remembered for being physical, frivolous and fun and we’ve injected as much of this into the website and online communications as possible. Fans of the show can expect a seamless journey from the TV to the web, with exclusive footage, highlights and news. There is also totally unique content like our Fantasy Gladiators game, which is intrinsically linked with the TV show and the performance of the Gladiators themselves.
- Launch
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Platform 2
- http://www.myplatform2.com/
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Platform2 is a unique opportunity for 18-25 year olds to volunteer in a developing country and then come back and creatively express their experiences in the UK. Because the site is partly funded through a governmental organisation, we had the challenge of making the site ‘AA’ compliant to conform to their site standards. We actually achieved ‘AAA’ compliancy, which although it sounds
a bit geeky, is something we are very proud of. - Launch
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Lovebox
- http://www.lovebox.net
- We were tasked with creating a completely new look and feel for the Lovebox site, including all the usual suspects such as news, events listings, image galleries etc. We also wanted to connect all of the disparate content together across the web. So we created a Lovebox network, utilising social networking channels such as YouTube, Flickr, Last FM, MySpace and Facebook. This allows Lovebox to have a presence in key social networks as well as being able to showcase its best content.
- Launch
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Resistance: Fall of Man
- http://www.resistancefallofman.com/
- Greenroom was commissioned by Sony Playstation to deliver this cutting-edge digital campaign to support the release of the first PS3 game. We created a unique, multi-media, cinematic back-story that took the user up to the point where the game begins.
- Winner: ‘Outstanding Achievement’ at the IMA Awards.
- Launch
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God of War Machinima
- http://www.godofwargame.com/machinima/
- This is an application for God of War fans to create their very own God of War machinima film. The application allows fans to edit from existing God of War assets, add SFX and even their own voice. As well as creating their own video, they can vote on their favourite films. Also, once a fan creates a video, they can export it to a widget to place on their social networking page.
- Launch
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The Bank Job
- http://www.bankjobmovie.co.uk/
- With original design by Greenroom Digital; this site gives viewers a unique insight into the true story at the heart of this British box office smash.
- Launch
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Never Back Down Widget
- http://www.neverbackdownmovie.co.uk/widget/
- The Never Back Down widget lets you select your favourite martial arts move from the movie and embed it into virtually any social network page or blog. There are no better advocates than your fans and this shows yet another great example of digital's influential role in modern word of mouth marketing.
- Launch
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Southpark Facebook
- http://apps.facebook.com/downanddirty/
- In true South Park style, this application sets out to offend from the start. To make an impact in the world of Facebook you need to entertain and engage, and this delivered on both. With bold design, the funniest series clips, rude pokes and the hilarious Chin Ball generator, how could resist
the twisted humour of South Park?! - Launch
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Superbad Facebook
- http://apps.facebook.com/mclovingodoflove/
- How socially aware are you...really? You may have a Facebook page but does is it show the best in mum cleavage?
- Launch
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Pan's Labyrinth
- http://www.panslabyrinth.co.uk/
- The quality of the creative for this site cemented Greenroom’s free partnership deal with Empire.
- Launch
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This Is England
- http://www.thisisenglandmovie.co.uk/
- The site had to feel like a natural extension of the movie and resonate with the audience in the same way. A collage effect was adopted, allowing elements of the movie – such as cast and setting – to be brought together into a unique and visually striking whole.
- Winner of NMA's 'Site of The Week', May 2007. Winner of YDA Best Online Campaign, 2007
- Launch
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Peter's Sex Club Facebook
- http://apps.facebook.com/peterssexclub/
- Twentieth Century Fox Home Entertainment were one of the first studios to get involved with Facebook. Seeing that they had an existing Family Guy fan base there, it made perfect sense to deliver them an application that would aid their enjoyment of the show and allow them to share it with others.
- Launch
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425.TV
- http://www.greenroom-digital.com/clients/sony/425/website/flash.html
- PlayStation’s appointment to view broadcast won the IAB’s Creative Showcase Award.
- Launch
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Games
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Boff The Hoff
- http://www.boffthehoff.co.uk/
- Boff the Hoff was created to support the DVD release of ‘Click’ and drive pre-orders on
Amazon. The game is a comical take of the scene from the film where Adam Sandler’s
character pauses time in order to throw punches at his boss (David Hasselhoff). - Launch
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Die Hard 4.0
- http://www.greenroom-digital.com/clients/amazon/DieHard4/Game_v2/
- Amazon commissioned Greenroom to create this game to promote the theatrical release
of Die Hard 4.0 all the way through to the DVD. - Launch
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Pimp Your Penguin (Happy Feet)
- http://www.pimpyourpenguin.co.uk/
- This game was created for Amazon to promote the DVD release of Happy Feet,
and was used in the UK, USA and Germany. - Launch
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Botched
- http://www.botchedmovie.com/
- The premise of this game is really simple, you’re a serial killer and you like to use your medieval mace to chop people up into bits. How many can you maim?
- Launch
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Severance
- http://www.greenroom-digital.com/clients/pathe/severance/game_final/
- Team building through torture! This promotional game received in excess of 365,000 plays.
- Launch
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Online Advertising
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Never Back Down "kick"
- http://www.greenroom-digital.com/clients/momentum/Neverbackdown/mpu_overlay/
- Imagine if our hero could kick the ad across the page...IMAGINE NO MORE!
- Launch
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Son of Rambow Takeover
- http://www.greenroom-digital.com/clients/optimum_releasing/son_of_rambow/takeover/index.html
- Most takeover’s use multiple formats to show the same ad (but reshaped or sized)... to those practioners takeovers are about creating a visual mallet. Here at Greenroom we love the space available through takeover’s, but for a film like Son of Rambow we wanted something interactive and charming. So, all our ad units are slightly different and by being different they can showcase the charm of this great movie.
- Launch
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Spiderman
- http://www.greenroom-digital.com/clients/sony_pictures/spiderman_3/venom_attacks/
- See Venom being thrown out of an ad by Spiderman...he had it coming.
- Launch
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Fantastic Four
- http://www.greenroom-digital.com/awards/fantastic_four/Sky_to_Overlay/index.html
- A truly fantastic campaign which brings the characters to life using visually strong animation and rich media.
- Launch
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i,Robot
- http://www.greenroom-digital.com/clients/fox/irobot_dvd_ads_male/sky_banner_overlay_buy/
- With the focus on action, this execution took a key scene from the film and translated it into the digital space.
- Nominated for Best Advertising Campaign - The Imperatives
- Launch
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Ice Age 2
- http://www.greenroom-digital.com/clients/fox/ice_age2/Last_minute/
- As well as developing the campaign for Ice Age 2, we also created this takeover which dominated the chosen partners website for the campaign period.
- Launch
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Virals
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Penguins
- http://www.youtube.com/watch?v=23qDl1aH9l4
- We distributed the BBC April Fools Day iPlayer 'Penguins' clip - promoting it across relevant forums and blogs as well as posting it on our dedicated YouTube channel. This resulted in some spectacular figures, with over 1,000,000 interactions in two days. The clip also achieved the coveted YouTube title of "No.1 Most Viewed”.
- Launch
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Employee Of The Month
- http://www.greenroom-digital.com/presentation/employee_of_the_month.mov
- How far would you go to be the Employee of the Month?
- Launch
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Lemmings
- http://www.greenroom-digital.com/presentation/lemmings.mov
- Health and safety, with a twist.
- Launch
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The Getaway
- http://www.greenroom-digital.com/presentation/the_getaway.mov
- It’s amazing how long some people stay on the phone...
- Launch
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